Plaquitas Ferro Fashion makes gold- and silver-plated pet tags engraved with the pet’s name and the owner’s phone, in its workshop in La Victoria, Lima.
The problem
Selling custom products by chat is exhausting: every order takes dozens of messages to define the design.
- Customers cannot explain what they want until they see it.
- Proofs, changes and more proofs before closing a single sale.
- Size doubts: which tag fits each breed.
- Customers abroad who do not understand a Spanish-only store.
What we built
A store where customers design their product and see it before buying.
- An online designer to build the tag and preview it before buying.
- A catalog of models and shapes, with the most popular ones up front.
- Breed portraits and an option to send a pet photo and get a free proposal.
- A size guide by breed.
- Prices in soles and dollars, an English version and shipping across Peru.




