A landing page is a single page focused on one action: getting people to message you or buy. A full website has several sections to present your whole business. Choosing well saves you money.
What each one is
| Landing page | Full website | |
|---|---|---|
| Structure | A single page | Several pages or sections |
| Goal | One specific action | Present the whole business |
| Best for | Campaigns, one product or one service | Companies with several services |
| Reference price | US$ 190 – 240 | US$ 240 to US$ 930 |
| Timeline | 5 to 7 business days | 7 to 15 business days |
Prices in Peruvian soles, with hosting and a .com domain included for the first year.
When a landing page makes sense
- You are launching an advertising campaign.
- You sell one product or one main service.
- You need something fast and on a tight budget.
- You want to measure exactly how many people contact you.
When a full website makes sense
- You offer several services or products.
- You want to show up on Google for different searches.
- You sell to companies that review your track record.
- You need a catalog, a blog or sections that keep growing.
You can start with one and grow
Many businesses start with a landing page and later turn it into a full website. If it is well built, it can be expanded without starting over.
